Biography of school principal Essay Example | Topics and Well Written Essays - 1250 words

Systems of Inquiry Essay Example

Frameworks of Inquiry Essay Example Frameworks of Inquiry Essay Frameworks of Inquiry Essay The initial three of these activitiesfixing plans, defining objectives, and structuring actionsare generally called critical thinking; the last, assessing and picking, is typically called dynamic. This arrangement of request ought to be performed successfully (Simon, et al., 1986).The essential structure to be utilized is the assurance of the nature of our choices and issue arrangements through the capacities and abilities of the human asset in the association and the instruments and machines accessible like PCs. Boost of the human asset and the utilization of apparatuses and machine may arrive at surprising degrees of financial profitability. The objectives for this arrangement of request is seeing how human personalities, with and without the assistance of PCs, take care of issues and settle on choices successfully, and improving critical thinking and dynamic capacities. A portion of the information and information that will be increased through this exploration portrays the manners by which individuals in the association really approach settling on choices and taking care of issues, embrace better techniques and offer guidance for the improvement of the procedure (A Roundtable Discussion: Knowledge and the New Organization, 2006).Central to the collection of prescriptive information about dynamic has been the hypothesis of abstract anticipated utility (SEU), a complex numerical model of decision that lies at the establishment of most contemporary financial aspects, hypothetical measurement s, and tasks examine. abstract expected utility hypothesis characterizes the states of flawless utility-amplifying soundness in a universe of conviction or in a world where the likelihood appropriations of every single pertinent variable can be given by the chiefs. In soul, it may be contrasted and a hypothesis of perfect gases or of frictionless bodies sliding down slanted planes in a vacuum. abstract expected utility hypothesis manages dynamic; it has nothing to state about how to outline issues, set objectives, or grow new other options (Simon, et al., 1986).Prescriptive speculations of decision, for example, emotional expected utility are supplemented by observational research that shows how individuals really decide (buying protection, deciding in favor of political applicants, or putting resources into protections), and research on the procedures individuals use to take care of issues (structuring switchgear or discovering concoction response pathways). This exploration exhibits that individuals tackle issues by specific, heuristic inquiry through enormous issue spaces and huge information bases, utilizing implies closes examination as a primary strategy for directing the hunt. The master frameworks that are presently being delivered by inquire about on man-made consciousness and applied to such errands as deciphering oil-well penetrating logs or making clinical conclusions are outgrowths of these exploration discoveries on human critical thinking (Buchanan and Smith, 1988).What primarily recognizes the observational research on dynamic and critical thinking from the prescriptive methodologies got from emotional expected utility hypothesis is the consideration that the previous provides for the cutoff points on human levelheadedness. These cutoff points are forced by the intricacy of the world in which we live, the deficiency and insufficiency of human information, the irregularities of individual inclination and conviction, the con tentions of significant worth among individuals and gatherings of individuals, and the insufficiency of the calculations we can do, even with the guide of the most remarkable PCs. This present reality of human choices is definitely not a universe of perfect gases, frictionless planes, or vacuums. To bring it inside the extent of human reasoning forces, we should improve our concern details radically, in any event, forgetting about much or a large portion of what is conceivably significant (Simon, et al., 1986).The illustrative hypothesis of critical thinking and dynamic is halfway worried about how individuals cut issues down to measure: how they apply estimated, heuristic strategies to deal with unpredictability that can't be taken care of precisely. Out of this clear hypothesis is developing an enlarged and changed prescriptive hypothesis, one that assesses the holes and components of unrealism in SEU hypothesis by including critical thinking just as decision and requesting just t he sorts of information, consistency, and computational force that are achievable in reality (Nicholas, 1998).The developing acknowledgment that adapting to multifaceted nature is integral to human dynamic emphatically impacts the bearings of research in this area. Activities examine and man-made consciousness are producing incredible new computational apparatuses; simultaneously, another assemblage of numerical hypothesis is developing around the subject of computational multifaceted nature. Financial aspects, which has generally inferred the two its expressive and prescriptive methodologies from SEU hypothesis, is currently paying a lot of regard for vulnerability and deficient data; to alleged organization hypothesis, which assesses the institutional system inside which choices are made; and to game hypothesis, which looks to manage interindividual and intergroup forms in which there is halfway irreconcilable circumstance. Business analysts and political specialists are additiona lly progressively buttressing the exact establishments of their field by examining singular decision conduct legitimately and by contemplating conduct in tentatively built markets and reproduced political structures (Simon, et al., 1986).This framework will be embraced since in this framework all the choices among which decision could be caused will to be known, and that the outcomes of picking every option could be learned. It is accepted that an emotional or target likelihood conveyance of results was related with every other option. It will utilize the emotional anticipated utility hypothesis. By conceding emotionally doled out probabilities, abstract expected utility hypothesis opened the best approach to combining emotional assessments with target information, a methodology that can likewise be utilized in man-machine dynamic frameworks. In the probabilistic variant of the hypothesis, Bayess rule recommends how individuals should assess new data and how they ought to react to i nadequate information.Through this sytem, solid derivations can be made. In spite of the fact that the presumptions can't be fulfilled even remotely for most complex circumstances in reality, they might be fulfilled roughly in some microcosmsproblem circumstances that can be secluded from the universes intricacy and managed freely. For instance, the supervisor of a business steers taking care of activity may disconnect the issue of finding the most affordable blend of feeds accessible in the market that would meet all the nourishing prerequisites of his cows. The computational apparatus of direct programming, which is a ground-breaking technique for expanding objective accomplishment or limiting expenses while fulfilling a wide range of side conditions (for this situation, the healthful necessities), can furnish the director with an ideal feed mixoptimal inside the constraints of estimation of his model to genuine conditions. Straight programming and related activities inquire about procedures can be utilized to settle on choices at whatever point a circumstance that sensibly accommodates their suppositions can be cut out of its unpredictable encompass. These methods have been particularly significant guides to center administration in managing generally all around organized choice issues (Simon, et al., 1986).Other apparatuses of current tasks inquire about that can be utilized adide from straight writing computer programs, are whole number programming, lining hypothesis, choice trees, and other broadly utilized strategies. They expect that what is wanted is to amplify the accomplishment of some objective, under indicated imperatives and accepting that all other options and results or their likelihood dispersions are known. These instruments have demonstrated their value in a wide assortment of uses (Simon, et al., 1986).Decision-production and human critical thinking is normally concentrated in research center settings, utilizing issues that can be explained in moderately brief timeframes rare over 60 minutes, and frequently looking for a most extreme thickness of information about the arrangement procedure by requesting that subjects verbally process while they work. The reasoning so anyone might hear strategy can be utilized reliably to acquire information about subjects practices in a wide scope of settings. The lab investigation of dynamic and critical thinking has been enhanced by field investigations of experts taking care of certifiable issues. As of now, authentic records, including research center note pads of researchers, are additionally being utilized to examine dynamic and critical thinking forms in logical revelation (Simon, et al., 1986).These frameworks can be utilized by the understudies or the board individuals in the organization. They may interrogate respondents concerning explicit circumstances, as opposed to requesting speculations. They ones leading this framework should be touchy to the reliance of answers on th e specific types of the inquiries. They ought to know that conduct in a trial circumstance might be unique in relation to conduct, all things considered. They may likewise endeavor to give trial settings and inspirations that are as sensible as could reasonably be expected. Utilizing verbally processing conventions and different methodologies, they can attempt to follow the decision conduct bit by bit, rather than depending just on data about results or questioning respondents reflectively about their decision forms (Hofer, 2004).The code will be actualized through finding the hidden bases of human decision conduct. Despite the fact that not in every case simple, attempt to give veridical records of how chiefs make up their psyches, particularly when there is vulnerability. As a rule, anticipate how they will carry on yet the reasons individuals give for their decisions can frequently be demonstrated to be justifications and not firmly identified with their genuine thought processes (Simon, et al., 1986).Possible response that will be produced from the code from emp

News and New Releases From Trans Authors (vol 2)

News and New Releases From Trans Authors (vol 2) Im baaaaaaaack.  When I did my first News and New Releases post in January I hoped to make it a regular occurrence but right now it looks like my schedule is going to be like my bowel movements: a series of irregular occurrences. For this post Ive gathered some drama (yaaaaay awards season!!!), a translation project that Im freaking stoked about, new books (duh), and news that a well loved trans writer is putting out another memoir. via GIPHY bits and pieces from the web +SUMMER WRITERS’ WORKSHOP FROM TOPSIDE PRESS: In response to the poor record from queer and trans writer workshops of including trans women Topside Press is hosting its own Just-For-Trans-Women workshop this summer. The workshop will be led by noted author Sarah Schulman and those accepted will only pay what they can afford so get your applications in. +TRANS POET IN TRANSLATION: Jamie Berrout is currently translating a book of poetry by Esdras Parras, a Venezuelan trans woman poet of color who passed away in 2004 and has yet to be widely translated in English.  I first read about this project in Berrout’s Incomplete Short Stories and Essays  and I’m so excited about it. To help support Berrout’s work you can donate to her Patreon page. +LAMBDA LIT AWARDS 2016: A little while back the finalists were announced for the 2016 Lambda Lit Awards and there are some great trans writers on this year’s list. One of the books nominated in the Trans Non-Fiction category is by a cisgender woman (Becoming Nicole  by Amy Ellis Nutt) which personally ruffles my feathers but at least most of the nominees in the trans categories are trans authors so that’s better than some previous years. There was some real drama the other month about their initial decision to nominate Galileos Middle Finger by Alice Dreger. The book draws on some really questionable “science” to talk about trans people and the reaction to its nomination was less than positive. You read the details of what happened in THE LAMBDA LITERARY FOUNDATION TRIPS BUT RIGHTS ITSELF QUICKLY AND WITH DIGNITY  (HuffPost Queer Voices) +WRITING OPPORTUNITIES: Are you a trans writer trying to get some money for your work? Topside Press is cultivating a weekly list on the Tumblr of current calls for submissions and other opportunities for trans writers. +REDEFINING REQUIRED READING: Over at Bitch Media Ana Valens asks why more texts by trans women aren’t making it into required reading lists in higher education. +THE ANTIOCH REVIEW SCREWED UP AND THEN PEOPLE RESPONDED: Back in their Winter 2016 issue, the Antioch Review published an essay (Maybe it’s an essay? I’m still holding out for this to be a prank) by Daniel Harris that rambled its way through a whole host of offensive comments about trans people, or TGs as he called us because it’s apparently 1998 again? While Antioch College has distanced itself from the piece, the editor has stood by the decision to publish. There’s a roundup of responses by trans writers but I particularly recommend reading Gabrielle Bellot’s “On The Antioch Review, Daniel Harris, and Transphobia” and Kay Gabriel’s “The Antioch Review and Transphobia Couched in Academia.” +POETRY AND FICTION YOU CAN READ FOR FREE RIGHT NOW: The PEN Poetry Series highlighted five poems by Joshua Jennifer Espinoza  and on The Harlot you can read preview excerpts of Sara June Woods’ surrealist work Sea-Witch. +TALKING TRANS EROTICA WITH TOBI HILL-MEYER  (The Harlot): Oh please like I need to give a reason to click on a link with that title. +BOOK RIOT: Since the previous edition of this went up I’ve written about Trans Young Adult Fiction Youll Actually Find in Your Library and made  a list of trans writers in various genres. recent releases + An  Anthology of Fiction by Trans Women of Color  edited by Ellyn Peña and Jamie Berrout (self-published): This small anthology is the first (that I know of) to be exclusively dedicated to the writing of trans women of color. I bought a copy and after reading it I’m now trying to push it on all my friends. The anthology is free for trans women of color and nonbinary people of color who are affected by transmisogyny. +If I Was Your Girl  by Meredith Russo (Flatiron Books): It’s here! Various other Book Rioters have been loving this YA book about a teen trans girl in Tennessee since we got the advance reader copies and now it’s finally here! +Small Beauty  by Jia Qing Wilson-Yang (Metonymy Press): Wilson-Yang’s novel of Xiao Mei, a Chinese-Canadian trans woman from rural Ontario, looks at grief, memory, the violence of racism, and connecting with family history. At Lambda Literary Morgan M. Page wrote a lovely review of the debut novel. +Vetch (#2) edited by Kay Gabriel, Stephen Ira, Rylee Lyman, and Liam O’Brien: The Spring 2016 issue of this FREE magazine for trans poetry is built around the theme of “temporality and the past.” +Femmescapes (Vol 1) edited by Julieta Salgado and Charles Theonia: A new zine focused around the experiences of queer and trans femmes. There are several trans contributors including Cat Fitzpatrick, Teal Van Dyck, Jamie Berrout, and Sara June Woods. + The Masker  by Torrey Peters (self-published): A brief novella that turns an honest eye onto online sissy culture and relationships with trans identities. The uneasiness of this work is enhanced by Sybil Lamb’s truly creepy but captivating artwork. Available as a pay-what-you-want ebook or as a limited edition paperback. +Incomplete Short Stories  by Jamie Berrout (self-published): Combining work from her previous collection (Incomplete Short Stories and Essays  which I HIGHLY recommend) with new work in speculative fiction. The collection is a bundled ebook and a chapbook that Berrout has assembled and sewn by hand. + trigger  by Venus Selenite (self-published): Selenite’s debut poetry collection  explores themes from her life and experiences as a non-binary trans woman of color in the 21st century. OH ALSO you can catch Selenite performing with other trans artists of color in Philadelphia at the Philly Trans Health Conference on June 10th. upcoming releases + Even This Page is White  by Vivek Shraya : After putting out albums, a YA book, a novel, and  short films, Shraya is now publishing her first collection of poems. Anticipated  publication of September 2016 from Arsenal Pulp Press. +WE’RE GETTING A NEW MEMOIR FROM JANET MOCK! There aren’t many details yet but what we know so far is that it’s called Firsts and will focus on Mock’s twenties. +And speaking of memoirs: Laura Jane Grace caused a stir when she announced that her upcoming memoir would be titled Tranny. She later wrote a piece on noisey about why she went with a slur for her title. (Tranny: Confessions of Punk Rock’s Most Infamous Anarchist Sellout, Laura Jane Grace with Dan Ozzi, anticipated publication November 15th from Hachette)

Desdemona Strong Woman Essay - 904 Words

Desdemona: Strong and Relentless Gurmehar Sodhi Mansoor, U ENG 3U0 March 29th, 2011 Words: 870 According to the general hierarchy when Shakespeare wrote his play, men were deemed to be more able than women. Instead in Othello, Shakespeare emphasizes the strength of Desdemona despite the stereotypical views about women. Desdemona is portrayed to be more able than the women and as able as the men in the Venetian society. Unlike other women in Othello, Desdemona proves to be very strong and relentless in her beliefs and love. In Othello, Desdemona proves to be very strong and liberated. Since the beginning of the play Desdemona is portrayed to be strong and independent. Desdemona makes her own decision to wed Othello denying her†¦show more content†¦Othello insults and strikes Desdemona in public and Desdemona being horrified by these actions says that â€Å"I have not deserved this† (4.1.241). Desdemona finds Othello to be incorrect in his actions and she expresses her feelings to Othello. This proves Desdemona to be ahead of the time the play was written since unlike other women Desdemona defends herself and her beliefs strongly. Therefore, Desdemona is shown as an all-around powerful woman. In Othello, Desdemona has a relentless nature which allows her to love and care unconditionally. Throughout the play, Desdemona has a determined attitude towards her beliefs and she does not believe other’s opinions. This is shown when Desdemona and Emilia were having a conversation. Emilia tells Desdemona that Othello shows jealously but Desdemona immediately disagrees with Emilia telling her to â€Å"Believe me, I had rather have lost my purse/Full of crusadoes And but my noble Moor/ Is true of mind, and made of no such baseness/As jealous creatures are, it were enough/To put him to ill thinking† (3.4.24-29). Desdemona is relentless in her love for Othello and claims Othello to be too noble to be jealous. Her relentless nature makes her love for Othello so unconditional that she cannot see the clear jealousy Othello harbours. Desdemona then shows that she is not only relentless but determined when she makes a promise with Cassio. After being harshly fired, Desdemona promises Cassio that she will convinceShow MoreRelatedDesdemona in William Shakespeares Othello Essay858 Words   |  4 PagesDesdemona in William Shakespeares Othello In Act One, Scene Three when we first hear of Desdemona through her father Brabantio, the image of a small, shy and innocent young girl comes to mind. When Brabantio tells the Duke of his daughter he calls her ‘A maiden never bold; / of spirit so still and quiet’ and the only reason she married Othello is because ‘she feared to look on’ him. Brabantio seems sure that this is the daughter he knows so well and he believesRead MoreEssay On Desdemonas View Of Women In Othello919 Words   |  4 Pagesthroughout their life are regarded as respectful. Henceforth he disrespects Desdemona as she married against her father’s wish. He questions her character saying that she is a desperate woman who could not control her emotions. He not only distrusts his wife, but form opinions on other women as well. According to him if Desdemona has married Othello against the wish of her father, then she is not a valuable woman with uncontrollable sexual desires. One cannot find any proof of Emilia cheatingRead MoreLady of Bath vs. Desdemona1394 Words   |  6 Pagesthat men in the centuries leading up to the twentieth believed a woman must be â€Å"seen but not heard,† is a fair statement. Women during the times of Chaucer and Shakespeare were second class citizens with little rights. They were considered properties of their masters (fathers and husbands), and had no use other than birthing and mothering. A woman was supposed to be meek, chaste, and have no opinion. However, the characters Desdemona in William Shakespeare’s Othello and Dame Alison from The WifeRead MoreEssay On Women In Othello And Wilsons Fences1386 Words   |  6 PagesIn both Shakespeare’s play Othello and Wilson’s Fences women can be seen as victims to men but have their strong moments, however men’s identities are sometimes dependent of their women. Focusing around the main women in these two plays you can see the strong similarities in the societal perspective on women. In Othello and Fences both marriages of the main characters face a demise, but in both relationships the women were the back bone of the marriage not caring about their husband’s backgroundsRead MoreExaming the Interracial Marriage of Othello and Desdemona Essay1105 Words   |  5 PagesCenturies ago in Elizabethan England there were many traditions about marriage and the treatment of women. One strong tradition of these times was the practice of marriage between races. Interracial marriages were considered extremely taboo. (High Beam). In this era marriages were arranged by the parents with strong help from the local church. The individuals had little choice as to who they would marry. (Elizabethan England Life). Yet another example of these traditions was the respectable treatmentRead MoreEssay about Eulogy: Love and Long Remember Desdemona665 Words   |  3 PagesEulogy for Desdemona I would like to start by thanking Desdemona’s family who have travelled from Venice to be here today, and to all her loyal friends here in Cyprus for your unwavering support during this difficult time. Many of you may be offended by my appearance here today, but to that I will say, I was blinded by my intense love for Desdemona and that love is as strong now as it was the day I married her. We will all long remember Desdemona as a generous and devoted wife and friend. SheRead MoreDiction of Othello1473 Words   |  6 Pagesdiction is effective because in addition to having merely an idea of what is going on the reader can have a mental picture as well. These strong bouts of imagery are beneficial to the work as a whole because they give strong pictures in which the general action of the work can be amplified, which is something Shakespeare strives for. The women in the story: Desdemona and Emilia, play an important role in the theme of the story. It is possible to establish a clear relation behind Shakespeare’s dictionRead MoreAnalysis Of Shakespeare s Romeo And Juliet 868 Words   |  4 Pageswas undeniable. Women were property and were utterly controlled by men. They ha d to look a certain way. act a certain way and most of all be obedient to the men closest to them. The most attractive trait a woman had back in Shakespearean times was being loyal. Today the idea of loyalty for a woman is to be faithful to her man and to look out for his best interests. In Shakespeare, loyalty mostly pertained to the woman’s family. While many would argue that women in Shakespeare are bound to their loveRead MoreWomen in Othello/ Elizabethan Times1608 Words   |  7 Pagesâ€Å"The value of identity of course is that so often with it comes purpose† (Stevenson, Robert).In play Othello identity is a topic that appears throughout the play. In Shakespeare Othello all the women, Desdemona, Emilia and Bianca have no separate identity all three are defined by who they are or not married to or the male characters they are connected with. â€Å"According to the Elizabethan times that the play was written in and the general hierarchies within Venetian society men hold all the power andRead MoreThe Real Victims Of Othello1197 Words   |  5 PagesShakespeare explores the ideas of Othello’s actions toward Desdemona, their relationship, but forgets an important detail: her side of the story. Desdemona, along with the other women in the play contrast each other tremendously. All three women show victimization in their own way, but how far will each woman let it go? Desdemona, Emilia, and Bianca all have very different viewpoints on society and how women should be treated. Desdemona throughout the whole play is seen as the weaker figure. She

Moral Development In Anthony Burgesss A Clockwork Orange

When first published in 1961, the American edition of Anthony Burgess’s novel, A Clockwork Orange was published without it’s twenty-first chapter, outraging it’s author. But what, one might ask, could be so important in a single chapter to cause such an outrage? The answer is blatantly obvious. Omitting the final chapter of any book would likely cause much dismay to the author. But in the case of A Clockwork Orange, the final twenty-first chapter completely shapes the entire meaning of the novel by the hand of a single concept: moral development. Omitting the twenty-first chapter, there is not a sliver of it. Burgess himself says in the 1987 introduction that there is, in fact â€Å"not much point in writing a novel unless you can show the†¦show more content†¦This group is the closest thing Alex has to a real family, his real parents offering little more than a physical presence in his life. Living together in the seedy and dilapidated Municipal Flatbl ock 18A, Alex’s parents scarcely give orders around the house, and instead seem have been conditioned by Alex to act the way he wants them to act: â€Å"pee and em in their bedroom next door had learnt how not to knock on the wall with complaints of what they call noise.† What concerns they do express for Alex come through only in dreams, his father recalls a vivid dream of Alex lying in the street, beaten by teenage delinquents. â€Å"You were like helpless in your blood and you couldn’t fight back†(54). Alex, rather than trying to absolve his father’s fears, simply gives him money to him for Scotch instead, and sends all away â€Å"with loving smiles all around†(54). Because of his lack of any real parental influence, this leaves Alex’s droogs to play that role, a â€Å"pseudo-family† of sorts, a cheap imitation of the real thing. Unlike real family, (blood or otherwise) the pseudo-family provides only an illusion of genuine loving and caring, and most importantly, some twisted sense of belonging. It is the false families such as this that are the cause of the creation of Alex’s false identity, or his â€Å"pseudo-self,† or â€Å"individuals who remain unable to remain unable to maintain any real stasis between theirShow MoreRelatedTriumph of Free Will in Anthony Burgess A Clockwork Orange Essay2638 Words   |  11 PagesTriumph of Free Will in A Clockwork Orange  Ã‚     Ã‚   Amidst a population composed of perfectly conditioned automatons, is a picture of a society that is slowly rotting from within. Alex, the Faustian protagonist of A Clockwork Orange, and a sadistic and depraved gang leader, preys on the weak and the innocent. Although perhaps misguided, his conscientiousness of his evil nature indicates his capacity to understand morality and deny its practice. When society attempts to force goodness upon AlexRead MoreA Clockwork Orange by Anthony Burgess1960 Words   |  8 PagesAnthony Burgess’s A Clockwork Orange has been placed under much scrutiny by literary critics and readers everywhere. Furthermore, this highly criticized novel contains a myriad of ways to engage with the work, whether it is from the psychological or ethical perspective. Through College Literature Journal’s article â€Å"O My Brothers†, the unnamed author draws interesting connections between the main character’s development and how pseud o-families and pseudo- self plays a part on this said development

Kant Theory and Justice Free Essays

Immanuel Kant concerns himself with deontology, and as a deontologist, he believes that the rightness of an action depends in part on things other than the goodness of its consequences, and so, actions should be judged based on an intrinsic moral law that says whether the action is right or wrong – period. Kant introduced the Categorical Imperative which is the central philosophy of his theory of morality, and an understandable approach to this moral law. It is divided into three formulations. We will write a custom essay sample on Kant Theory and Justice or any similar topic only for you Order Now The first formulation of Kant’s Categorical Imperative states that one should â€Å"always act in such a way that the maxim of your action can be willed as a universal law of humanity†; an act is either right or wrong based on its ability to be universalized. This belief is part of the â€Å"universal law theory† and states that to determine if an action is essentially â€Å"good† or â€Å"bad,† one must essentially imagine a world in which everyone performed that same action constantly, and imagine if this would be a desirable world to live in. If not, then it is not okay to perform the action. He believes that this â€Å"universal law† lives within us; it is not something that is imposed on us from the outside. For example if one kills oneself out of self-love, it is logically contradictory because self-love refers to respect for one’s self as a rational being and rationality is based on objective (undistorted by emotion or personal bias). So, one can never justify suicide. The maxim of killing oneself cannot possibly exist as a universal law. The second formulation states that one must â€Å"treat humanity whether in thine own person or in that of any other, in every case as an end withal, never as means only. For example, if I were to lie to a girl so that she would choose to go out with me then I, in effect, use her. Kant would say that I treated her as a means to achieve my end, and he specifically prohibits manipulating or deceiving a person for the purposes of achieving a personal end. According to Kant, only people are valuable as ends. Any action tha t disregards this is in clear violation of Kantian morality, and purports to reduce an individual’s autonomy; this consequently undermines a person’s rational capability and reduces him/her to a thing. This implies that if someone robs you and takes your wallet, he is treating you as a thing and not as a person. The third and last formulation requires that one sees oneself as the source of all moral law. This simply emphasizes the fact that the moral agent is the one who chooses to act morally. This third formulation tells us to imagine ourselves as the sole lawmaker in a society, and to choose the best possible set of laws that the society of rational beings would live by. Kant believes that we all have reason within us, but some choose to respond and act upon it while others do not. We can reason the way things ought to be, and based on that is how we should act, which explains Kant’s view that a moral action must be chosen through moral reason. For example, one does not cheat on a test because one’s reason tells him or her that it is wrong, not the consequences that follow if one gets caught. Another example is that we do not need the law to tell us not to steal because it is immoral; we simply have to access our ability to reason to rationalize this. In a world where each individual recognizes his/her moral dignity and freely chooses to adopt the same universalizable moral law, all actions become good. In opposition to the Categorical Imperative is Kant’s Hypothetical Imperative, which states that a particular action is necessary as a means to some purpose. Kant believes that these actions are not always moral because they are not performed out of â€Å"pure good will† (pure duty), which is the only thing in the world that is unambiguously good. In the case of the ethical credibility of the principles of affirmative action, Kant’s Categorical Imperative provides for the basis of approval. It is primarily out of a sense of duty that a society would seek to assist its struggling members who are in need of help. The action so far seems good, but we must test its universality. Can we imagine ourselves living in a world in which all societies seek to aid the underprivileged and the disadvantaged at the slight expense of others? Absolutely yes. It is important for one to bear in mind, however, that it is the very action of helping that is being judged as inherently good or bad, and not the action’s admirable or overbearing surrounding consequences. Secondly, we must test that the action is regarding everyone involved as ends and not as means to any particular purpose. Since the aim of affirmative action is to help the current predicaments of those people who were victimized in the past, focus is placed on respecting every individual’s autonomy. In this way, we can see that affirmative action is not a devious plan that seeks to manipulate, but one that seeks to compensate by adjusting the means (circumstances) and not the ends (individuals). Lastly, we must see if the action is establishing a universal law governing others in similar situations; one should behave as if one is the absolute moral authority of the universe. Is completing this action consistent with the application of moral law? If so, the affirmative action passes these three tests and the action is good. In his â€Å"Objections to Affirmative Action†, James Sterba talks about why he believes that Affirmative Action is morally wrong. He argues that a person’s race shouldn’t control his or her point of interest. Sterba argues that Affirmative Action leads to injustice and it is unfair to the white nonminority males because â€Å"it deprives them of equal opportunity by selecting or appointing women or minority candidates over more qualified nonminority male candidates. He believes that the job of the government is to eliminate all kinds of discriminatory policies. He thinks that â€Å"alternative programs are preferable. † Thus, the government should instead promote equal opportunities through programs within agencies and departments instead of through Affirmative Action which he believes is a fancy word for discrimination. He argues that it is not fair to those who are more qualified for certain opportunities and cannot receive them either because they are not women or because they are not part of the minority. In his First Objection, he argues that Affirmative Action â€Å"is not required to compensate for unjust institutions in the distant past. † He talks about Morris’ argument that what occurred in the past is not the primary issue that puts all present-day African Americans at an unfair disadvantage; it is more about the issues of more recent origin. He makes a point that discrimination today could very well be the source of the disadvantaged disposition of African Americans and other minority groups, and it is certainly something that society could do without. The question remains that in attempting to â€Å"level the playing field† and eliminate present-day discrimination in America, is Affirmative Action a practical approach and should such a program be endorsed? The Fourth Objection goes on to say that Affirmative Action â€Å"hurts those who receive it† because in many ways the people benefitting from it would not see the need to work as hard, and it places â€Å"women and minorities in positions for which they are not qualified. Sterba proposes that one of the solutions to this problem could be the installation education enhancement programs to compensate for any lack of skills. He believes that this will in a short time ensure that minorities are appropriately qualified for a position. In response to Sterba’s First Objection, Kant would agree that the rightness of Affirmative Action should be based upon the circumstances of the present situation and not what had occurred in the past; this is evident mainly through his a priori form of philosophical deductive reasoning that judges an action before the experience, or â€Å"in the moment. However, Kant would disagree with Sterba’s Fourth Objection because in my opinion, Kant’s deontological theory correlates with the correctness of the affirmative action in its very aim toward helping â€Å"the right† people. Affirmative action has not significantly diminished gender, racial, and all other forms of discrimination, but the action has promoted equality and diversity to a large extent. In a world where everyone performs the â€Å"good will,† there is justice; and the installation of this program only serves to come closer to this justice. Discrimination is wrong because it violates a person’s basic and intrinsic moral rights. Thus, in itself the adoption of this program is an action that is good because without Affirmative Action it is true in many ways that minorities would remain at a disadvantaged position in the educational system and not be allowed the opportunity to exercise their true potential. Kant would argue that it is a duty out of â€Å"good will† to treat people equally. The concepts of equality and autonomy are emphasized in the nature of this program because it strives to treat everyone as a free person equal to everyone else. According to Kant, one should be treated as ends not as mere means. It can be argued that African Americans at a disadvantaged position were being treated as means by the dominant culture to achieve its own ends in the system. Discrimination cannot exist as a system of nature because those who discriminate would not want to be similarly discriminated against if things were reversed, and so Affirmative Action is justified because it aims to open the door of opportunities to those who have been oppressed for years. That being said, Kant would examine the action itself and not the consequences of the action. When making decisions, one has to put oneself into other people’s shoes and see if one wants to be treated the same way others have been treated; it is a duty to treat others as we ourselves want to be treated. Affirmative Action not necessarily needed in this society to reduce the inherent inequalities that are still existent, but it can certainly be used to assist in leveling the playing field. Affirmative Action has been successful on a short term basis, that is, in ncreasing the representation of minorities (including women) in areas of employment, education, and business from which they have been historically excluded. However, on the long term basis it can be argued that the program only serves to perpetuate a cycle of need. Kant advocates the idea of equality through his deontological theory by saying that all people deserve equal treatment as rational ends in themselves and th at this should never be compromised by the flaws in any social system. How to cite Kant Theory and Justice, Papers

Marco and Rodolpho Essay Example

Marco and Rodolpho Paper In what ways do the three main male characters in A View from the Bridge demonstrate differing kinds of Masculinity to the audience? Eddie Carbone is a longshoremen, he lives in Brooklyn with his wife, Beatrice and his niece Catherine, who he has brought up since her mother has died. Eddie loves Catherine more than a niece; he wants to keep her as a child forever so she will never leave him. Beatrices cousins (two Sicilian brothers) arrive at Eddies apartment, it has taken some time to get them into the country and they must not be known by the Immigration Bureau or they will be deported. At first Eddie likes Marco, the oldest of the brothers, because of his attitude to making money to send back to his family. Something that a real man should do, look after and protect their family, this is the same reason why he dislikes Rodolpho because he doesnt act the way a real man does and is unmarried (afraid that he might take away Catherine). We will write a custom essay sample on Marco and Rodolpho specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marco and Rodolpho specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marco and Rodolpho specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Things start to go wrong for Eddie after the arrival of Marco and Rodolpho, Catherine starts to go out late at night and Eddie disproves of this and when he knows that Catherine and Rodolpho are going out with each other he is furious and dislikes them together because he doesnt like the way Rodolpho acts. Because of the way he acts, he is being laughed at, at the piers where he sings, and because he lives in Eddies house, Eddie is finding it embarrassing too. After a long period of time, Eddie, desperate and afraid finally calls the immigration bureau and tells them the presence of Marco and Rodolpho; the two brothers are caught and taken to a cell. When Marco is bailed, he heads straight for Eddie and kills him because in a Sicilian community you never betray members of your community and if you do, the result is death. Masculinity is the actions and quality of a man; in the play all three characters are important because they are three very different types of man. Between them, they cause tension, fights and arguments. Marco is face to face with Eddie, a strained tension gripping his eyes and jaws, his neck stiff, the chair raised like a weapon over his head and he transforms what might appear like a glare of warning into a smile of triumph, and Eddies grin vanishes as he absorbs his look. If one of the characters didnt act the way they did, e. g. Rodolpho doesnt sing, cook, make dresses etc then Eddie and Rodolpho wouldnt have the conflict between them and Eddie couldnt say that he was gay for an excuse that Catherine cant marry him. The tension is reliant on all the characters, and if anyone of them change, then all the tension is lost. Eddie is stubborn, arrogant and is driven by his beliefs. He thinks that everything evolves around him. His belief is very traditional and believes that a womans place is in the kitchen and a man should work and look after their family, not sing, cook or make dresses. Eddie thinks that Rodolpho should be more like a real man and stop acting like a woman, since cooking is a womans job. He thinks that he should be more like his brother, Marco or a bit like himself because he finds it hard to believe that a man would do these kinds of things in the 50s. Eddie treats Catherine and Beatrice like any man would in the 50s, his respect is important to him in front of Catherine and Beatrice but more importantly the whole neighbourhood. Beatrice: Why! What do you want? Eddie: I want my respect. Didnt you ever hear of that? From my wife? Eddie demonstrates the type of man he is to the audience during the whiskey bottle scene.

Hohokam essays

Hohokam essays As a member of the Hohokam nation there are many things that we need to do daily in order to keep the nation successful. Every member in the nation has a job and specific duties the main part of the nation that keeps it successful is the irrigation system that we use. This system transports water through out the land that belongs the to the tribe. The irrigation system helps transport the water to the crops throughout the land and help the Hohokam become prosperous. Great agriculture leads to trades with other Indian nations, especially trading with the Anazasi nation our main trading partner for the esensials that we need. This is the way the Hohokam nation worked together to become prosperous. The disappearance of the Hohokams is a mystery today. The theory that I believe that led to the disappearance of the Hohokams is that there was a drought that led to many problems. First the lack of water itself killed many people. Second, the drought killed off most of the agriculture and led to a lack of food. Due to the loss of agriculture the nation could not trade with other nations and could not feed its people. During this drought there was some internal problems because of the lack of food causing some members moving to other nations or forming there own nations. This theory has many stages but I believe without the drought the other problems would not occur. Ruth, Gail, "Hohokam Indians", Wilshire Publishing, 1965 ...

Facts and Figures About Nouns in English

Facts and Figures About Nouns in English In this edition of Language Notes, we turn our attention to the naming part of speech: nouns. Common NounsHere, according to researchers at Oxford University Press, are the ten most frequently used nouns in English:timepersonyearwaydaythingmanworldlifehandWoman comes in at number 14, work at 15, and war at 49. Neither play nor peace, unfortunately, is ranked in the top 100. The 2006 study was based on analysis of the more than one billion words in the Oxford English Corpus. NominalizationIts not hard to manufacture nouns in English. For instance, adding -ing to a verb creates a noun (or, more precisely, a gerund): Winning isnt everything, Waiting can be painful, Good eating deserves good drinking. Likewise, adding a suffix such as -ness or -ity to an adjective can turn it into a noun: Hold faithfulness and sincerity as first principles. And simply putting the definite article the before an adjective also does the trick: The Good, the Bad, and the Ugly. Noun StackingAnother way to multiply nouns is to string two or three together, as in precipitation event or interrogation en hancement techniques. Such nounism, says William Zinsser, is a new American disease (though it appears to have spread overseas as well): Today as many as four or five concept nouns will attach themselves to each other, like a molecule chain. Heres a brilliant specimen I recently found: Communication facilitation skills development intervention. Not a person in sight, or a working verb. I think its a program to help students write better (On Writing Well, Collins, 2006). Supersized NounsIn his delightful book When You Catch an Adjective, Kill It (Broadway Books, 2007), Ben Yagoda calls attention to another unfortunate nominal trend: the needless expansion of nouns and the growing reliance on polysyllabic synonyms, apparently in the belief that the longer the word, the better. Thus, utilization is preferred to use, signage to signs, andmy pet peevetransparency to openness. Not a Single SmithereenThe Latin phrase plurale tantum (plural only) refers to any noun that appears only in the plural and has no singular form: jeans, for example, and tweezers and underpants. In Crazy English: The Ultimate Joy Ride Through Our Language (Pocket Books, 1989), Richard Lederer asks, Doesnt it seem just a little loopy that we can make amends but never just one amend; that no matter how carefully we comb through the annals of history, we can never discover just one annal; that we can never pull a shenanigan, be in a doldrum, eat an egg Benedict, or get just one jitter , a willy, a delirium tremen, or a heebie-jeebie? Why, sifting through the wreckage of a disaster, can we never find just one smithereen? And in case you were wondering . . .Yes, theres also a term for a noun that appears only in the singular form: singulare tantum. In this category we find mass nouns (also known as noncount nouns), such as mud, knowledge, spaghetti, and (coming in at number 15 on the list of the most common nouns in English) work. To continue this investigation of the most prolific part of speech, visit our glossary entry for noun. Also see our List of 100 Irregular Plural Nouns in English and our  Exercise in Identifying Nouns.

Ecommerce federal express Essay Example | Topics and Well Written Essays - 500 words

Ecommerce federal express - Essay Example Choosing a service, plus an option is the first step to placing an order with FedEx after a customer has opened an account, where services to choose from include U.S. packages and envelopes, international packages and envelopes, freight services, C.O.D. and other options. The second step, packaging the shipment, as stated in its website provides customers with packaging options, help tips for preparing the package for shipment, and packaging services. Processing the shipment, the third step, enables customers to use a FedEx electronic shipping tool such as the FedEx shipping manager which â€Å"helps a customer quickly and easily complete all of his/her shipping documents — from airbills and air waybills to bar-code labels, and more — online; apart from the FedEx shipping manager, there are â€Å"other FedEx ® electronic shipping tools simplify your shipping process and paperwork by: providing online airbills and air waybills, Commercial Invoices, and other customs documentation; preventing delays  caused by  inaccurate or incomplete documentation; saving you time  so you can  focus on more important matters† as stated in its website. E-commerce provides competitive advantage in both the outside-in and inside-out perspective of building an organizational capability. From an outside-in perspective, e-commerce allows FedEx to build relationship with its FedEx brand and its customers through its website which is part of its direct marketing efforts, allowing customers to interact with the company as it provides faster access for them to avail of the services, while it also works to reinforce the brand by allowing customers to check if the delivery of the availed service has been met according to what FedEx has promised them. The database also allows FedEx to keep track of its customers, know their preferences and

The most appropriate organizational culture Article

The most appropriate organizational culture - Article Example While before, general knowledge is usually taught in order that students can qualify into whatever job becomes available regardless of the field of study pursued, in this modern era they are encouraged to enrich their talent, thus the rise of academic courses designed specifically to meet their needs. I belong to the group that started giving due regard to their particular interest at an early age. In addition, there is the drive to heighten the level of competence and get ahead of the others. The mindset is â€Å"what I can offer the company that I will choose to work with†, and not the other way around. For this reason, I feel comfortable to form part of an organization with a culture that values talent, entrepreneurial activity, and performance over commitment; one that offers large financial rewards and individual recognition. I believe that equal opportunities for career growth should be presented to all employees, and not much weight on the length of service. The latter is not even a reliable basis of company loyalty. Just because one has been with the company longer than the other, it does not mean he or she can do the job better. A good performance deserves recognition, and I suppose this determines the employee’s work morale, camaraderie, and dependability. A single performance incites a chain reaction that benefits the team, the management, and the organization as a whole. I do not consider myself a â€Å"one man show† for I too enjoy aiming for the goal next to my colleagues; nevertheless, changes are inevitable and opportunities are everywhere.

Robert Penn Warren: Distinguished American Writer and Poet :: Biography Biographies Essays

Robert Penn Warren: Distinguished American Writer and Poet Robert Penn Warren, born in Guthrie, Kentucky in 1905, was one of the twentieth century's most eminent American writers. He was a distinguished novelist and poet, literary critic, essayist, short story writer, and coeditor of numerous textbooks. He was also a founding editor of The Southern Review, a journal of literary criticism and political thought. The primary influences on Robert Warren's career as a poet were probably his Kentucky boyhood, and his relationships with his father and his maternal grandfather. As a boy, Warren spent many hours on his grandfather's farm, absorbing stories of the Civil War and the local tobacco wars between growers and wholesalers, the subject of his first novel, Night Riders. His grandfather, Thomas Gabriel Penn, had been a calvary officer in the Civil War and was well-read in both military history and poetry, which he sometimes recited for Robert. Robert's father was a banker who had once had aspirations to become a lawyer and a poet. Because of economic troubles, and his responsibility for a family of half-brothers and sisters when his father died, Robert Franklin Warren forsook his literary ambitions and devoted himself to more lucrative businesses. Robert Warren did not always have ambitions to become a writer, in fact, one of his earlier dreams was to become an adventurer on the high seas. This fantasy might have indeed come about, for his father intended to get him an appointment to Annapolis, had it not been for a childhood accident in which he lost sight in one of his eyes. Warren was an outstanding student but there were also many books at home, and he savored reading. His father at one time aspired to be a poet. His grandfather Penn, with whom he spent much time when he was young, was an exceptional storyteller and greatly influenced young Red. But both of these men whom he loved had in some sense failed to achieve. By contrast, Warren was determined to achieve, to be successful. During his college years at Vanderbilt, the sense of being physically maimed, as well as the fear sympathetic blindness in his remaining good eye became almost unbearable. At Vanderbilt University he met Allen Tate, John Crowe Ransom, Donald Davidson, and others interested in poetry. As part of The Fugitives, a private group that met off campus, he delved deeply into poetry, and his first poems were published in their short-lived quarterly. Warren had a remarkable capacity for friendship, and he was in touch with these men all of their lives. For years Tate was "first critic" of his poetry.

Marketing Plan for Pharmasim

A) Executive Summary The management team at the over-the-counter cold medicine (OCM) group of Allstar Brands is looking to utilize revenue generated by Allround to help fund new opportunities in emerging markets. Therefore, it is critical that Allround maintain its market-leading position in terms of market share, profitability, and sales in order to fund these new initiatives. While Allround is a leader in brand awareness and brand most frequently purchased, there are direct competitors to Allround.These competitors offer various products from general cold medicine offerings to single-use medicines. It is likely that these companies will continue to develop new offerings in that arena to have greater coverage across different segments. To defend against these moves, the Allround brand must expand its line, and introduce new products to the market. This will provide an additional area for growth and revenue, allow the company to use the strong brand recognition to help launch the new products, and ensure that the product lineup is meeting current consumer trends and demands.Our sales force works with the channel’s large retailers/chain stores (direct sales) or with wholesalers/retailers (indirect sales) to ensure prominent product placement. Our sales force also works to maintain relationships with the key decision makers at each of these channels. If these relationships are damaged, there is a direct impact to sales and therefore profitability. Our outlined marketing plan will work to strengthen these relationships and allow for a dialog with the channels that will be invaluable for our organization.It is evident that Allstar Brands needs a detailed marketing plan in order to positively progress in the future. Outlined below are the key areas in a marketing plan as well as suggestions for achieving our marketing objectives. B) Situation and Environment Analysis SWOT Analysis Strengths – Allround has the highest brand awareness of any other compet itor. – Allround has the highest market share based on sales revenue for OTC medicine. – Allstar is the market leader in the cold remedy market. Weaknesses – Allround has a low customer retention rate compared to some other competitor brands. Allstar’s current product offering only focuses on the cold category, which is a small portion of the total available market. – Allstar has a small sales force to promote its product. Only 14% of total marketing expenses allocated to sales force. – Product placement in stores is not optimum. – Allround contains alcohol, which is a side effect that consumers dislike. – Allstar has only one product on the market. – Consumer preference is leading to capsule form, and most competitors already supplying in capsule form.Opportunities – Allstar has the ability to tap into another segment of the market by offering a brand extension, such as the cough or allergy segments. -Allstar has the ability to add brand extensions that fit customer needs. -Allstar can remove the alcohol from its product line. Threats -Consumers perceive alcoholic content in OTC medication negatively. -Other OTC competitors are receiving higher doctor recommendations than Allround. -Allround has a lower customer retention rate compared to other competitor brands. Allstar is only focusing on the cold category, which makes up a small portion of the available market. -Product placement in stores not optimal compared to competition. -Introduction of new products by competitors can erode Allstar’s market share. Competitors CompanyAllstarB&BEthikDriscolCompetitor Summary Brand NameAllroundBesthelpExtraDryup Market SegmentColdAllergy/ColdCough/Cold/NasalAllergy/Nasal/ColdDiversified in other market segments Product4-hr multi symptom cold liquid4-hr cold capsule12-hr cold capsule4 hr multi-symptom cold capsuleAll cold medicine in capsule form Price$5. 9$4. 89$4. 49$5. 09Lower MSRP unit price for competitors Market share40. 4%25. 2%19. 5%14. 9%59. 6% Share Cold Sales Revenue$355M$222M$172M$131M$525M Total Sales$355M$286M$395M$255M$936M/$1491(63%) % of Business Related to Cold Sales100%78%44%51% Cold Sales $’s Period 0$355M$222M$172M$130M$879M Total Allstar’s major competitors are B&B, Ethik, and Driscol. All competitors of Allstar’s are diversified into other categories of the OTC market and not dependent upon just the cold segment. This is one area where Allstar can potentially improve its sales and diversify its product lines.Although Allstar has the highest brand awareness, it also has the highest price amongst competitors. The fact that Allround has a strong reputation in the market place due to the product effectiveness allows Allround to maintain a higher price than its competition. All other competitors supply its OTC in capsule form, which is the preferred method of consumption by consumers. Allstar must be aware of the various formulations of the competitors, be selective in considering new products to market, and pay attention to newly offered products and the markets the competitors are targeting.The Allstar team needs to reassess the strategy and approach each period based upon competitor information while maintaining the long-term strategic objectives. Economics Allstar must monitor the economic conditions when deciding the appropriate budget allocations to advertising, sales force, promotion, and discounts. Inflation is a major influential factor that can affect total pricing and the costs of goods sold, which will affect the company’s bottom line. In order to sustain proper pricing, Allstar’s marketing team must monitor inflation and deflation in the market place to determine the optimum pricing strategy.Allstar must adjust its pricing to reflect inflation rates in the market as this will have a negative impact to net income, as costs will continue to rise. Social/Cultural Allstar must focus on the needs of its customers and monitor any changes in the behaviors of its consumers. One factor to consider is the amount of medication in Allround and the perceptions of physicians and consumers. Obtaining recommendations from the medical community is crucial to the success of the product, as some consumers value the advice from physicians.Some doctors may not recommend Allround because of the alcohol content or that the multi-symptom formulation contains too much medicine. Our team must decide the best formulations of OTC medications that meet the needs of the consumers while at the same time satisfy the medical community in terms of medicinal content and brand effectiveness. Allstar must also consider motivational factors to get consumers to continue to buy our products and the appropriate sales force and incentives to motivate the sales force to promote our brand.Some consumers are motivated to purchase based upon coupons. Motivational factors vary for the various sales channels: large grocery stores, mass merchandisers, and chain drugstores are incentivized by turnover and allowances, and independent drugstores by the number of sales people on the account. Allstar must ensure the appropriate allocation and combination of promotion and sales force to ensure our product gets the optimum attention and exposure. Political/LegalThe Food and Drug Administration (FDA) regulates the amount of medication that can be contained in a single dose and the frequency in which a consumer should consume the dosage. In selecting new products, the Allstar marketing team must select products that will avert potential risks for the company. Selecting a product that has not received FDA approval could delay time to market and miss a potential sales window. Introducing a product to the market that has higher than average the recommended ingredients could be a potential risk should the FDA impose stricter regulations on the amount of ingredients.The team will pay close attention to the formulations offered before introducing these to the market place, scrutinize the ingredient type and amount of medication in each, and assess the risk associated to the potential regulation of the product. Natural Environment Climate change is an ongoing concern and can affect the weather patterns and temperature fluctuations, which can affect the health of the population as a whole. Changes in climate could potentially increase or decrease the demand for OTC products. The team must monitor symptoms of consumers and offer products that meet the needs of the consumers.Currently, the most reported symptoms are aches, chest congestion, and coughing. The reported symptoms could potentially change over time and Allstar needs to take into consideration potential changes that could occur based upon changing environmental factors. Technological Allstar is C) Marketing Objectives Allstar’s long-term marketing objectives are: 1)Increase market share 10%+ 2)Increase net income ann ually by 20+ (annual growth) 3)Increase customer satisfaction to at least 60% 4)Increase consumer brand awareness to at least 85%The team will also evaluate results at the end of each period via the performance summary report and adjust the short-term strategy via the various input elements: marketing strategy, marketing mix, pricing, promotion, sales force allocation, target markets and channels. Overall, we will adhere to our long-term plan to achieve our long-term objectives. D) Target Market Prior to determining the best way to market our product, we needed to identify our target market of consumers. In doing so, we sought to identify and profile distinct groups of buyers who might prefer our product over our competitions’ product.Based on this, we aligned our advertising and promotion accordingly. When analyzing the market research, we noticed that young families, mature families, empty nesters, and retired individuals accounted for over eighty-five percent of the cold, cough, and allergy market. Additionally, as Allround treats several different symptoms, it can be appealing to a large market with varying symptoms. Because of this, we used this demographic variable to identify our market. For psychographic considerations, the interests and opinions of the target market were considered. For example, we did not initially target young families.The original formulation of Allround included alcohol as an ingredient. Due to this ingredient, we did not market to young families for fear of an unintentional backlash from this demographic. We were aware that young parents would not approve a pharmaceutical company marketing a cold medicine with alcohol as an ingredient to buyers with young children. When we were able to reformulate our product, we removed the alcohol from Allround’s composition, and added young families to our target market. Another factor we noticed when analyzing the market research was an interest in the effectiveness of the produ ct.We observed that members of our target market (young families, mature families, empty nesters and retirees) were primarily concerned with the effectiveness of a medicine, and had a smaller amount of concern for the price of the product. In other words, we deducted that members of this market group had the socio-economic background that would allow them to purchase a higher priced cold medicine if it was proven to be effective. By including both young and mature families in our target market, we believed we would see an increase in usage. By nature, colds and coughs are contagious.Families living in close quarters are likely to share colds, and therefore increase the need for cold medicine. This was another significant variable we analyzed when identifying our target market. Also, minimal side effects is an appealing attribute of our medication. Both young and mature families have many â€Å"working parts,† and we believe we can effectively target this group by touting our reduced side effects that allow families to go about on their daily routines. Geographic considerations involved reviewing the shopping habits of the target group. We sought to analyze where customers are going to purchase our product.According to the research, our target market shops predominately at grocery stores for cold and cough medicine. Because of this, we will geographically target our market at grocery stores. E) Positioning For value positioning, we are considering several factors to best position our product. We are pleased with the effectiveness of our product in regards to symptom relief. We believe that this will increase value in our product, and result in more satisfied customers. This will also lead to repeat purchases from happy customers, and will increase the likelihood for customers to purchase other Allround products.This will allow us to introduce new Allround products to the market. For positioning in regards to pricing, we are seeking to find the delicate b alance between price and customer-perceived value. As Allround has a large portion of market share, we can factor in high volume of sales in our pricing plan. Higher volume sales can lead to a reduced unit cost and overall, more significant profits in the long term. Because our customers view our product as effective in regards to cold symptoms, we can increase the price a bit to reinforce the notion that Allround may be a little more expensive but overall, it is worth the slightly higher price.Factors also used to determine the price positioning of Allround will also include our competition's pricing, customer satisfaction, and overall brand awareness. As line extensions are introduced, we will elect to use either a market penetration or skimming strategy, depending on the product and target market. The strategy used in the future will be determined after an in-depth analysis of the market and evaluation of the new produce. For Allround's advertising in regards to positioning, we w ill continue to increase the advertising budget.This will allow Allround to remain on the high-end value side of the market while simultaneously keeping pace with our competitors. Allround is in the mature stage, so the advertising message will focus on reminder messages. The reminder message will be used to stimulate repeat purchases and serve as a reminder that Allround is the superior cold medicine. For Allround's promotion in regards to positioning, we will devote a portion of our budget only when needed. Times when our promotional budget will increase will likely be if there is a decrease in Allround's market share, or to combat a competitor's new product.When Allround introduces a line extension, we will not devote the majority of our advertising budget to promote it. Rather, we will aim for a low to medium advertising expense, and carefully direct our message. Line extension advertising will be informative in an effort to create awareness of the product. It will also be used to highlight the relationship the product has with Allround. Because Allround is a leader in the market with heightened brand awareness and consumer confidence, the relationship with Allround can be used to our advantage.When Allround introduces a brand new product, we will use a medium to high advertising expense. The new product will be in the introduction stage in its product life cycle, so advertising will need to be used more. The advertising message for new products will be informative, seek to help customers form a preference for the new product, and reassure customers that the new product is as good as Allround Though advertising strategies vary for Allround, line extensions and new products, we will use the same channel decision strategy for all products. This strategy will be used regardless of the product's life cycle stage.We will maintain a channel sales force according to demand for the products. When a channel segment is experiencing growth, we will increase the amoun t of sales force present at these locations. For Allround, these high-volume sales channels are grocery stores and chain drug stores thus far. Because of this, we have allocated more salesmen at these channels. Our strategy is to continue to monitor the level of sales at the different channels, and increase sales force at channels where sales are growing and/or have the potential for large amounts of growth.F) Product Currently, the Allround brand has the highest brand awareness and conversion ratio amongst its competitors. Consumers view the brand positively and it has the highest market share in OTC cold medicine. The main emphasis on the product is the brand’s effectiveness over the various categories and limited side effects. The medical community is recommending products that do not produce side effects. For this reason, the team has made the decision to market products that do not contain alcohol. Product PositioningAllstar’s value proposition to consumers is to offer products that will meet all their cold medication needs, providing high-quality products with multi-symptom relief without adverse side effects. We feel that with the reputation of the Allround brand, consumers are willing to pay for a high-quality product that meets his or her needs. We will emphasize the following four key areas: 1. High Quality Product/Competitive Price: Offer products that are high quality and at a competitive price to maximize net income up to the point that consumers will tolerate. . Product Benefits: Offer products that will meet the needs of the consumer from a multi-symptom perspective that will make them satisfied with our products and motivate them to repurchase. 3. Product Differentiation: Multi-symptom solution compared to competitors, such as, Besthelp 4. Side Effects: Offer products that minimize negative side effects, such as removing alcohol content to gain more physician recommendations. G) Price The pricing strategy will rely upon the follow ing key factors: 1)Inflation/Deflation 2)Consumer purchase decision criteria )Balancing the tradeoff between price and symptom relief 4)Analysis of competitor pricing / competitor product offering / historical pricing We will monitor the tradeoff graph in the PharmaSim module each period to ensure that we are pricing the product close to the optimal line (price vs. symptom relief). Thus far, we have learned that we need to continue increasing our prices to keep up with inflation and make some manual modifications to the price depending on the previous period’s price increase while monitoring what is happening in the future period regarding the economic factors.Consumers’ purchase decision criteria will be the one of the main decision factors in determining how we price our product each period. We determined that the key element in the consumer purchasing decision is product effectiveness for Allround, which we can measure by customer satisfaction. We need to ensure tha t our product has the highest level of customer satisfaction each period. By linking customer satisfaction with performance-based pricing, we believe we will be successful. Since products offered are at different stages of the product life cycle, we will position the pricing appropriately for each product.As Allround is in the mature stage, we will take advantage of the consumer loyalty and try to maintain an optimum price to reap benefits from this product line to help with the financing of other product introductions. We will price new products competitively using penetration pricing based upon where the competitors are in the market and once consumer loyalty and market presence are established, we will increase the pricing to an optimal level as to maximize net income, while continuing to increase our market share. H) Promotion For Allround, we plan to use a combination of push and pull strategies.For the most part, we will use a pull strategy for Allround as the product is in th e mature lifecycle and we need to continue to advertise and contribute funds to the consumer promotion budget using trial sizes, coupons, points of purchase, and co-op advertising. Our push strategies will include our sales force to help promote the brand and detailers to help obtain recommendations from the medical community. We will use trade allowances as a way of enticing the sales channels to buy at the higher volume by decreasing the lowest volume discount and increasing the highest volume discount.When introducing new products, we will use the same trade allowances as Allround and decrease the discounts once the new products establish a market presence over future periods. We believe that this strategy will help us achieve higher unit sales, as we will entice the channels to buy at the larger volumes as they will benefit from a larger discount. As the new products mature, we will gradually decrease the volume discount to maximize our net income. In period 4, we decided to all ocate 70% of all funds to Allround and 30% to Allround+.As the majority of the sales are still with Allround and the product is still Allstar’s moneymaker, we did not want to allocate too many funds into the new brand Allround+. As we introduce other products, we will establish a long-term strategy of allocating funds as follows to our product line: Allround40% Allround+30% Allright30% Advertising For Allround, we will use various advertising messages depending where we are in the product cycle. We initially will focus on benefits and reminder advertising, as well as continue to use comparative advertising against Besthelp.On new products, our strategy will focus on heavy primary and benefit, with some comparative advertising. As the product ages, we will place emphasis from primary to benefits and reminder advertising. For Allround, the advertising message is â€Å"Relieves Aches, Clear Nasal Congestion, Reduces Chest Congestion, Suppresses Cough, Minimizes Side Effects, an d Won’t Cause Drowsiness. † We added â€Å"Won’t Cause Drowsiness† when we removed the alcohol from Allround and got rid of â€Å"Dries Up Runny Nose† as we already have a message of â€Å"Clear Nasal Congestion,† which could be confusing to consumers.I) Place (distribution) The period zero sales report shows that direct distribution channels are almost twice as much as indirect distribution channels (direct distribution channels account for 63. 4% of sales, while indirect distribution channels account for 36. 7% of sales). Because of this, we will prioritize direct channels for our distribution. The direct channel sales are motivated by volume discount and promotional allowances; these two factors impact overall shelf space for Allround.Volume discount and promotional allowance are factors for indirect channels as well, so we will use this information in our marketing mix with regards to promotion. We will adjust these volume discounts and p romotional allowances after each period to correspond with channel growth rates and sales. J) Evaluation and Control We will employ various methods to evaluate our performance after each period. We determined that an in-depth analysis after each period is essential to maintain our product as a leader in the market. The company dashboard and performance summary will serve as primary tools in this analysis.This is where we will gather information regarding our marketing strategy, mix, promotions, sales force and price; we will use this information to compare how effective we were in achieving the marketing goals aforementioned. Another method we will use to evaluate our performance is by analyzing the percentage of changes in each of our decision points. For example, we will calculate the percentage of growth in our sales force, our product price and our advertising budget. We will then cross-reference these calculations with our overall performance in the period.An increase in price of 3. 5% may cause a negative trend in our market share; because of this, we will look to adjust our price to better capture market share. By performing similar calculations and comparative analysis, we hope to identify any positive or negative trends and adjust accordingly. While changes will occur, our overall marketing approach will not change drastically. We will adjust as our line is extended and new products are launched due to differences in the marketing life cycle of each product, but the core of our marketing strategy will remain relatively unchanged.

The Prohibition Of Same Sex Marriage - 1326 Words

Grisales, Estefania Philosophy Paper Tuesday, Thursday 11:15 AM Why Should People Interfere in Someone Else’s Decision of Who to Love?: Same-Sex Marriage In this paper, I argue against the prohibition of same-sex marriage. To begin, the prohibition is a violation of personal freedom. We should respect the freedom each human has to choose who they want to love and who they want to spend their lives with; why should it be somebody else’s decision when is a personal life. Furthermore, it is important to understand that we are unique and have different thoughts, beliefs, religion, culture, sexual orientation and much more aspects that may be different to ours, but at the end, is that what makes the world fascinating. Conclusively, the†¦show more content†¦Same-sex marriage should not be seen as an act of disrespect since is just love, why is it so hard for people to understand that we are all different and we are free and responsible for our own choices. Why are people focusing more their attention on same-sex marriage, instead of creating a law for gun control which is a fact that really affects the country and our socie ty? Personal freedom should be a right that all of us, with no exception, should enjoy and take advantage of. Instead of preventing homosexuals to get married, we should think of a better way to make children understand the importance of morality, love, equality so they grow with a foundation that will make the world a better place. Clearly, opponents do not see it this way. According to them same-sex, marriage is violating the tradition in which relationships and marriage should only be allowed if is compound by a man and a woman since that is the way it is in various countries and it has been this way throughout history. â€Å"The â€Å"traditional† definition of marriage historically did not include gay and lesbian couples, leading to a passionate same-sex marriage debate that raged for many decades.† (Developments). The main argument is that the purpose of marriage is to procreate and it is understandable that a homosexual couple will not be able to give live, for instance,Show MoreRelatedMarriage Is The Voluntary Union Of One Man And One Woman1662 Words   |  7 Pagesâ€Å"Marriage is the voluntary union of one man and one woman†, which has been recognised by law and ceremony essentially in every society for centuries. However, throughout history marriages have taken many dissimilar forms. 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Using this idea they could argue as Wasserstrom does that in such a situation if there were no deception between any of the parties